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    Day: October 23, 2026

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    • 2026
    • October
    • 23

Creator media needs to become as easy to buy as traditional media, without becoming traditional media

  • andrew goldsmith
  • October 23, 2026
  • News

UK advertiser investment in creators is expected to pass £1bn for the first time this year, growing 26% to reach £1.217bn. The headline number is impressive…

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